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PÜR Beauty

Mascara & Liner Kit (2-Pieces)

This product is sold out.
This product is sold out.

Opposites attract with this age-defying Fully Charged Mascara, powered by magnetic technology, it attracts negatively-charged lashes towards the positively-charged mascara formula, taking your lashes to extreme lengths. And On Point Eyeliner Pencil brings the precision of a pen to your eye look


  • One (1) Fully Charged Mascara Powered by Magnetic Technology, 0.44 oz
  • One (1) On Point Eyeliner Pencil, 0.01 oz


  • Fully Charged Mascara Powered by Magnetic Technology:
    • Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate
    • Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
    • Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
    • On Point Eyeliner Pencil in Heartless
      • Self-sharpening gel eyeliner pencil that delivers precise application and maximum color payoff with every use
      • High-pigment eyeliner formula glides on effortlessly for maximum color payoff
      • Long wear, waterproof eyeliner formula provides 10+ hours of wear
      • Vegan and cruelty-free
      • Free from parabens and gluten

    Key Ingredients

    • Fully Charged Mascara Powered by Magnetic Technology:
      • Blend of Biotin and Peptides: Helps address the hair follicle aging process by conditioning lashes to help prevent premature fall out 
      • Carnauba Wax: Separates and sets each lash for all day length, volume, and curl
      • Vitamin B5 (Panthenol): Conditions lashes, giving them more flexibility to help maintain longer-looking lashes
      • On Point Eyeliner Pencil:
        • Sunflower Seed Oil and Tocopherol: Rich in Vitamin E and Omega-6 fatty acids to help moisturize delicate skin around the eyes while providing antioxidant protection
        • Vitamin B5 (Panthenol): Conditions skin for a softer more youthful-looking complexion

        Clinical Studies

        • 98% instantly amplified lashes
        • 93% said lashes retained their curl well
        • 90% experienced no flaking
        • 93% experienced no smudging
        • 100% said the mascara was easy to remove

        Based on an in-house perception study

        How to Use

        • Apply eyeliner pencil in short, quick strokes along the lash line starting at the inner corner and working your way outward
        • Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line


        • Fully Charged Mascara Powered By Magnetic Technology: Aqua/Water/Eau, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, Acrylates/Ethylhexyl Acrylate Copolymer, Alcohol, Glyceryl Stearate Se, Palmitic Acid, Isohexadecane, Nylon-12, Stearic Acid, Behenyl Behenate, Polybutene, Pvp, Vp/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax, Polyhydroxystearic Acid, Glycerin, Biotinoyl Tripeptide-1, Panthenol, Euphorbia Cerifera (Candelilla) Wax, Phenoxyethanol, Sodium Hydroxide, Hydroxyethylcellulose, Disodium Edta, Caprylyl Glycol, Sodium Acetate, Isopropyl Alcohol, Iron Oxide Black (Ci 77499)
        • On Point Eyeliner Pencil: Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77499), Ferric Ammonium Ferrocyanide (Ci 77510)

        About the Brand

        Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, we offer multitasking beauty solutions that support your lifestyle.