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PÜR Beauty

Go with the Glow Niacinamide Serum

This product is sold out.
This product is sold out.

Achieve a more radiant-looking glow with this multitasking serum that helps brighten the appearance of skin. Formulated with age-defying Niacinamide, Vitamin C, hydrating Squalane, and a Superfood Blend of ingredients, these powerhouse drops work to reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized.


  • A multitasking serum formulated to help:
    • Even the appearance of skin tone
    • Improve skin hydration and moisturize
    • Reduce the appearance of fine lines and wrinkles
  • Suitable for all skin types
  • Free from aluminum, BPA, fragrance, gluten, mineral oil, parabens, phthalates, silicones, sulfates, and talc
  • Vegan and cruelty-free
  • BPA-free container
  • 1 oz

Key Ingredients

  • Niacinamide: Works to improve skin tone and texture while helping reduce the appearance of fine lines and wrinkles
  • Squalane: Helps improve skin hydration
  • Vitamin C: Helps brighten the skin's appearance and visibly improve skin tone
  • Superfood Blend: Kale, Spinach, Aloe, and Lavender to moisturize and soothe dry skin

Perception Study

  • 82.4% of participants said they noticed a difference in the smoothness of their skin*
  • 80% of participants said their skin looked brighter*
  • 76.5% of participants said it helped improve discoloration*
  • 70% of participants saw an improvement in their skin texture*

*In-house user trial over 30 days with 34 respondents

How to Use

  • Apply one to two pumps onto freshly cleansed skin in the AM or PM
  • Pro Tip: Mix one pump of drops with your favorite foundation or the 4-in-1 Tinted Moisturizer SPF 20
  •  for the ultimate hydrating glow


Aqua/Water/Eau, Propanediol, Niacinamide, Squalane, Jojoba Esters, Isoamyl Laurate, Saccharomyces Ferment, Glycerin, C14-22 Alcohols, 3-O-Ethyl Ascorbic Acid, Panthenol, Sodium Hyaluronate, Ceramide Ap, Retinol, Lactic Acid, Butyrospermum Parkii (Shea) Butter Extract, Sodium Starch Octenylsuccinate, Panax Quinquefolius (Ginseng) Root Extract, Melia Azadirachta Leaf Extract, Brassica Oleracea Acephala Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, Triethyl Citrate, Aloe Barbadensis Leaf Juice, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Punica Granatum Seed Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Seed Oil, Apium Graveolens (Celery) Seed Extract, Glucose, Ananas Sativus (Pineapple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Citrus Paradisi (Grapefruit) Peel Extract, Pyrus Malus (Apple) Fruit Extract, Rosa Damascena Extract, Tocopherol, Vanilla Planifolia Fruit Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopheryl Acetate (Vitamin E), Ammonium Acryloyldimethyltaurate/Vp Copolymer, C12-20 Alkyl Glucoside, Caprylyl Glycol, Citric Acid, Lauroyl Lysine, Acacia Senegal Gum, Isoamyl Cocoate, Sodium Phytate, Phenoxyethanol, Xanthan Gum, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Potassium Sorbate, Sodium Benzoate

About the Brand

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!